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April 11, 2005

Stamp of approval
Five years ago, Intercon Solutions Inc. had barely $50,000
in sales and no idea how to expand the business. Today, it is one of the
largest electronics recyclers in the country, employing 25 people and
on track to do $5 million in annual sales within the next two years. Local,
state and federal government jobs account for 30% to 45% of its workload.
The Chicago-based company also recycles for major electronics manufacturers.
HOW
I . . .
GOT GOVERNMENT CONTRACTS
Brian Brundage, 33
CEO, Intercon Solutions Inc.
When I got involved with the company, I was basically a
troubleshooter. Intercon had a great idea but wasn't living up to its
potential. I'd dealt with government agencies before, so I knew what it
took to get their business.
Many people end up reworking their businesses to fit what
they think the government wants. But we set it up that way to begin with.
I looked through all the RFPs (requests for proposals) that I'd ever filled
out and analyzed them to see the patterns. We didn't ever want there to
be a question of whether we fit this or that guideline.
For instance, the government is pretty clear about wanting
its contractors to have a certain financial makeup. Basically, they want
to be sure you're going to stay in business. So, we made sure we got our
bank's blessing for future financing needs. We also started cutting checks
twice a month and paying vendors within 30 days, even if their terms said
90.
When it comes to recycling, everyone wants proof that their
stuff isn't going in a landfill. So while we were in the running for our
first big contract with the U.S. Department of Energy, we spent about
$75,000 to get our ISO 14001 certification. That means we account for
every crumb we recycle. We did it because we're environmentally friendly
people, but honestly, it's also one heck of a sales point.
We also do a lot of work for the city of Chicago and for
the state of Wisconsin's corrections system. Along the way we've picked
up big corporate clients, too, like Ericsson, Texas Instruments Inc. and
FedEx Kinko's in Canada.
People are daunted by the government process, but it isn't
as intimidating as it seems. There's a lot of paperwork and they ask a
lot of questions that people don't want to answer, like about your financial
situation. But after you do it once, it's easy. One of my little tricks
is to have all the RFP stuff turned in before the due date. You generally
have three to four weeks before it's due, but we try to do it in two to
three business days, because then we look efficient.
Government work isn't lucrative. It has very tight margins
because there's a lot of extra work, like special tracking and recordkeeping.
But it's given us credibility.
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